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  +62 817 17 121998   Revenue Tower, SCBD, Jakarta, Indonesia

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The Grey Worlds

Creative Brief

Basic structure and wireframing for a visual system inspired by the community

We started the projects with a simple WordPress theme but after our first growth spurt and a successful crowdfunding campaign, we updated and refined our brand, created a biannual print magazine and built a custom WordPress site, focussed on long reads.

With over 65% mobile users, we strived to create an optimized mobile reading experience with clear and crisp typography.

Task

We were asked to work out a new structure and to provide the necessary designs.

Strategy

Brand Strategy, UX Strategy

Design

UI/UX Design, Art Direction

Client

UiCore

   +62 817 17 121998
  Revenue Tower, SCBD, Jakarta, Indonesia